Colleges face a tough choice: be selective or cast a wider net to fill seats amidst the predicted enrollment cliff. While essays provide some context, they rarely capture the full picture of a student’s character and potential. Enter the musical applicant—a student whose years of dedication, creativity, and engagement in music can reveal far more than any essay ever could.

In the past 50 years, college admissions have evolved from an exclusive club to a mass-market pursuit. While elite institutions like Harvard remain competitive, many schools struggle to recruit students and maintain academic rigor. This shift has raised questions about the true purpose of education. Could music recruitment be the solution to help institutions fill seats and restore academic excellence?

It all begins with an idea.

It all begins with an idea.