Recruit Musicians Like You Recruit Athletes
Secure, early, high-touch, and predictive athletics-style recruiting for millions of previously unidentifiable young people based on their Artistic Intelligence
OUR TRUSTED PARTNERS
Where do you fit?
Enrollment Leaders
You own the incoming class — VP of Enrollment, Dean, Provost.
See how the athletics model lifts yield, retention, and net tuition across every program on campus.
Higher-Ed Arts Administrators
You lead the arts programs — arts dean, department chair, program director.
See how to align music and enrollment strategy — and win central support for recruiting all of your programs.
College Music Faculty
You're already in the field at festivals, camps, and workshops.
See how to recruit earlier, with far less busywork, using the events and relationships you already have.
WHAT WE DO
Recruiting and enrolling Artistic Intelligence across your entire campus.
to boost yield, retention, mental health, campus life, alumni engagement, and future workplace success.
EARLY SUCCESS
Thousands
of prospects from all 50 states
Dozens
of institutional members across the US
Millions
in net tuition growth for members
Out-of-State
65% of our applicant pool
Advanced
Advanced application pledging through 2030
Yield
increased 300% post-interaction
Higher Ed is Entering a Restructuring Era
CommonTime Pathways helps institutions identify, engage, and recruit the future-ready talent traditional enrollment models miss.
01 A Changing Landscape
The demographic cliff is actively shrinking the traditional student pipeline, while AI is fast commoditizing purely technical execution. Higher education can no longer rely on legacy metrics. If you are recruiting based solely on standardized test scores and generic ZIP-code buys, you are chasing a disappearing demographic.
02 An Untapped Opportunity
Millions of student musicians and artists develop deep creativity, collaboration, adaptability, and emotional resilience through sustained creative practice. Yet, because legacy enrollment models prioritize rigid, standardized metrics, this elite talent pool remains largely invisible to your recruitment funnel.
03 A Stronger Institution
Recruiting Artistic Intelligence does more than fill open seats. It brings highly disciplined, self-motivated students to your campus who drive retention, build vibrant communities, and graduate with the exact, durable human capabilities the future workforce is actively begging for.
See CommonTime in Action
Ready to learn more?
Book a consultation to get your entire team working together. Start now and watch your top-of-funnel fill with artists and musicians.
For Strategy & Vision
Best for VPs, Deans, & Presidents
Chat with our CEO to explore the "Athletics Model," institutional ROI, and capturing the non-major market.
For Operations & Demos
Best for Admissions Directors, Faculty & Chairs
Chat with our COO to explore the scouting tools in action, align your workflow, and discuss CRM integrations.
FAQs
-
An enrollment strategy. The musicians you aren't actively recruiting still show up on campus and raise the retention, graduation, and campus-culture metrics that matter — most of them as non-majors. CommonTime helps you recruit them on purpose, university-wide, the way you already recruit athletes.
-
Enrollment management, university-wide — not just the music department. Enrollment leaders set the strategy, arts administrators align the programs, and music faculty capture students in the field. (Pick your role above to see how.)
-
No. CommonTime sits before Slate, Salesforce, Acceptd, and the Common App and feeds them. It changes when and how you meet students — earlier, and with better signal — not how you process them.
-
Data flows one direction: student information flows to you. We don't read or import your Slate database or institutional data. If a school isn't a member, it simply can't see a student's name or contact information — which keeps procurement and IT review straightforward.
-
You can browse student profiles, message students directly, create recruiting events, and invite matched applicants to learn more about your program. The platform enables year-round, global engagement beyond traditional recruiting limitations.
-
Unlike traditional methods limited by travel budgets, audition seasons, and geographic constraints, CommonTime Pathways provides 24/7 access to a diverse, global pool of talented musicians. Students can discover and engage with your program year-round, not just during peak recruiting seasons. This is especially valuable for recruiting non-majors who want to continue their musical involvement in college – a group often overlooked by traditional music recruiting efforts.
-
Membership is tailored to your institution's size and goals. Book a call and we'll walk you through options and ROI.
-
By expanding your reach globally while reducing travel and traditional recruiting costs, most institutions see significant cost savings. More importantly, you gain access to a broader, more diverse pool of qualified candidates – including both music majors and talented non-majors who want to stay musical in college. All leading to stronger incoming classes and more vibrant campus musical communities.
-
Yes. CommonTime allows institutions to build meaningful relationships with prospective students early in their college search, including opportunities to encourage future applications through institution-approved application pledges and incentives where appropriate.